A bold digital refresh to match a bold brand repositioning.

We partnered with IPN to completely reimagine the AATU website, aligning the experience with their new ‘Masters of Pure Nutrition’ positioning and premium packaging redesign.

Services

UX / UI

Web Development (Shopify)

SEO

The challenge

Working in close collaboration with their internal dev team, we redesigned the site on Shopify Plus using Online Store 2.0—introducing reusable, modular content blocks that allow for scalable page creation and campaign agility.

The solution

The updated site brings together premium design and technical robustness: subscription-first UX, loyalty integration, 360 product storytelling, and a feeding calculator for conversion. Built to flex, built to last.