Turning the Predator 24 launch into a global game of skill.

Services

Retail Strategy

Store Design

Experiential Activation

We brought adidas’ global Predator 24 campaign to life through immersive retail experiences across flagship locations in London, Stratford, and Berlin. At the heart of the LDN activation was a gamified security van that drew crowds with weekly competitions, live appearances from Big Zuu and Alessia Russo, and prizes including 3D-printed golden boots and brand-new Predators.

The experience blended robotics, digital storytelling, and interactive displays to create a sense of play and competition throughout the store. Every detail was designed to connect fans with the spirit of Predator — bold, fast, and unapologetically creative.

The activation encouraged self-expression, with try-on moments and content creation opportunities throughout the weekend. Guests felt welcomed and inspired, with many expressing appreciation for being part of such a standout brand experience.

We brought the same energy to London, transforming the Oxford Street flagship by dedicating the full entrance to SL72. A live DJ set the tone for the space, surrounded by curated displays and vitrines celebrating the trainer’s legacy. Colourful foliage installations elevated the environment, creating a vibrant and immersive retail experience.

To extend engagement beyond the physical space, we launched a bespoke SL72 Track & Field game — a nostalgic, AI-generated pixel art experience set on the streets of London. Players raced through the city in SL72s, unlocking in-store prizes and deepening their connection to the campaign.