Transforming retail interaction through motion-driven storytelling.

Services

Retail Strategy

Store Design

Experiential Activation

Gen 1

Gen 2

Developed exclusively for adidas, DropSet is an interactive retail experience that transforms how customers engage with product innovation in-store. Built as part of the brand’s global retail toolkit, it uses a custom motion-control system that reacts in real time to a shopper’s movements. As customers lift and rotate the DropSet shoe, a digital twin mirrors their actions on screen, revealing product stories, design features, and performance benefits in an entirely new way.

Designed and engineered in-house using Unity gaming technology, DropSet blends physical touch with digital storytelling to create a truly immersive moment at the point of consideration. The experience helps shoppers connect instinctively with the product’s innovation and emotion — turning interaction into understanding, and interest into intent.

The activation encouraged self-expression, with try-on moments and content creation opportunities throughout the weekend. Guests felt welcomed and inspired, with many expressing appreciation for being part of such a standout brand experience.

We brought the same energy to London, transforming the Oxford Street flagship by dedicating the full entrance to SL72. A live DJ set the tone for the space, surrounded by curated displays and vitrines celebrating the trainer’s legacy. Colourful foliage installations elevated the environment, creating a vibrant and immersive retail experience.

To extend engagement beyond the physical space, we launched a bespoke SL72 Track & Field game — a nostalgic, AI-generated pixel art experience set on the streets of London. Players raced through the city in SL72s, unlocking in-store prizes and deepening their connection to the campaign.