Moving Benzac’s brands to retail from D2C
Re-platforming their site to showcase products and cut through acne myths – helping teens to take back control of their skin
Services
UX / UI
Web Development
SEO
The brand challenge
Benzac were moving their e-commerce activity to Amazon, ASOS, and Superdrug. Switching off their site’s D2C function. They needed to re-platform. Filling the void created by removing direct sales.
Our solution
Without the ability to buy, users needed a clear and compelling reason to visit. So we created a destination where people can explore the Benzac product range, learn the truth about acne and how to treat it in an authentic and transparent way. Encouraging teens to take back control of their skin.
“To create a destination for current and potential Benzac users to explore the brand’s product range and learn the truth about acne and how to treat it in an authentic and transparent way, encouraging teens to cut the bullshit and take back control of their skin.”
By focussing on in-depth informative content, we elevated the brand positioning with Benzac’s Gen Z audience. Providing a touchpoint for brand and product discovery. Then linking to off-site buying options.
Our mobile-first design focussed on surfacing content in a fun and informative way. Making sense of the range and how different products work.
Turning digital experience into brand action
Our design approach also makes it easy for Benzac to add new products to the site – and for users to find them through a simple filter. While using Strapi let us set up bespoke solutions to CMS management.
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Our strategy of reflecting the brand’s premium positioning and driving performance has delivered significant growth across every metric. Setting up the brand for the future.
These figures show the four weeks post ‘go-live’ compared to the four weeks prior to launch.
62%
Session increase
67%
Page view increase
69%
Adding to cart increase
55%
Reaching checkout increase
Proud to work with
