Using DX to bring Cloud Nine's premium position to life.
Redefining the brand strategy and simultaneously redeveloping the digital platform, upgrading to Shopify 2.0, for one of the UK’s best loved hair styling brands.
Services
UX / UI
Web Development (Shopify)
3D
SEO
The challenge
Research shows CLOUD NINE has better tech than GHD and Dyson. But up until now, the messaging hasn’t reflected the premium tech story we have to tell.
CLOUD NINE was also making do with a D2C Shopify site saddled with multiple plugins that were causing brand inconsistencies. None of which were saying ‘premium’.
CLOUD NINE was also making do with a D2C Shopify site saddled with multiple plugins that were causing brand inconsistencies. None of which were saying ‘premium’.
The brief for a new site sought to solve two business problems:
- 01Show CLOUD NINE is a premium brand. To increase the price point, the product story needs to be elevated and reflect ‘premium’ across all touchpoints.
- 02Switch to Shopify 2.0 to improve site performance and benefit from its ‘Customiser’ feature. To reduce reliance on dev and allow the client team to build product pages and improve brand consistency.
This was about far more than just building a new website. The real brief was to set up the brand for future success in a premium market, and support easy roll out into global territories.
The solution
Our approach was built around two points – premiumisation and performance. Solving business problems through a new website and putting users at the heart of every decision.
97% of CLOUD NINE’s audience use mobile, so the site was built with mobile primarily in mind. To deliver on premium, we created beautiful, photo-realistic 3D product renders. These fed into landing experiences that elevated the product story through engaging, immersive, user-controlled pages.
97% of CLOUD NINE’s audience use mobile, so the site was built with mobile primarily in mind. To deliver on premium, we created beautiful, photo-realistic 3D product renders. These fed into landing experiences that elevated the product story through engaging, immersive, user-controlled pages.
Declutter and simplify
The old site had too many actions and choices bombarding users. Now, simply explore the products and learn which is right for you.
To drive performance, we improved the site’s technical SEO to ensure it’s as visible as possible, laying the foundations for future content and SEO strategy
To drive performance, we improved the site’s technical SEO to ensure it’s as visible as possible, laying the foundations for future content and SEO strategy
We created a series of product landing pages and stunning 3D renders to bring to life each of the featured products. With beautiful visuals and concise storytelling, these pages guide users through the unique benefits of each product, enhancing the e-commerce experience.
Our strategy of reflecting the brand’s premium positioning and driving performance has delivered significant growth across every metric. Setting up the brand for the future.
These figures show the four weeks post ‘go-live’ compared to the four weeks prior to launch.
62%
Session increase
67%
Page view increase
69%
Adding to cart increase
55%
Reaching checkout increase
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