Celebrating the return of Oasis with an immersive 360-degree brand experience.

Services

Retail Strategy

Store Design

Experiential Activation

To mark the comeback of one of the world’s most iconic bands, adidas launched The Band With The 3 Stripes campaign and asked IMA to bring the story to life across flagship stores in London, Carnaby, Paris, and Manchester. The hero installation featured a suspended 360-degree sphere projecting bespoke content created to celebrate the return of Oasis, transforming each store into a live, cinematic tribute to the band’s legacy.

IMA designed and produced all creative content, handled installation planning, and configured the projection technology to deliver a seamless multi-location experience. The result was a bold fusion of music, culture, and design that captured global attention and reinforced adidas’ position at the heart of modern youth culture.

The activation encouraged self-expression, with try-on moments and content creation opportunities throughout the weekend. Guests felt welcomed and inspired, with many expressing appreciation for being part of such a standout brand experience.

We brought the same energy to London, transforming the Oxford Street flagship by dedicating the full entrance to SL72. A live DJ set the tone for the space, surrounded by curated displays and vitrines celebrating the trainer’s legacy. Colourful foliage installations elevated the environment, creating a vibrant and immersive retail experience.

To extend engagement beyond the physical space, we launched a bespoke SL72 Track & Field game — a nostalgic, AI-generated pixel art experience set on the streets of London. Players raced through the city in SL72s, unlocking in-store prizes and deepening their connection to the campaign.